I was listening to the radio yesterday and heard the phrase "Carpe Diem." My mind instantly translated the Latin into English. "Seize the Day." This then led to other English words that sounded the same, which led to what type of business could use that title, which led to this. I then went back and researched some Latin phrases that could be used as sales signs on each business. Finally, I had to come up with an explanation-type comment in the final panel.
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