You know, I don't really know what product or company Kyle Petty was advertising for, but what I heard certainly sounded like cow patty. So, once I had the concept, I needed to decide how to present it and how to hold the twist until the end. Since I used the Opinion Desk format yesterday, it was still fresh in my mind and seemed to fit what I wanted to say. Then, I just needed to add some questions about the name of the spokesperson to the middle panels. And even though I may have a bit of a southern accent, it did make an easy target.
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